Google Panda, an update to Google’s algorithm that was first released in February 2011, has completely changed the way SEO is done. SEO professionals have had to come up with new post panda SEO strategies because Google is now penalizing low-quality sites that do not offer much value to the readers. If you are a website owner whose page ranking has been affected by Google Panda, it’s time to change your SEO strategy especially with regard to keyword usage. Below are three main changes that you can make to your keyword usage strategy in order to improve page ranking.
Avoid Keyword Stuffing
Before Google Panda, website owners were able to get away with repeating the same keywords and phrases over and over again. This was because at the time, Google and other search engines only considered the keyword density when determining whether or not a page was keyword stuffed. However today’s Google Panda SEO strategies demand that you take into account the contextual relevancy and distribution of keywords within your content. Avoid being penalized for keyword stuffing, by writing content that flows naturally. Also, make sure that your keywords are prominent within the web page by placing them in the title, headings and description of the article. Whenever possible place the keyword in the first and last sentence of your article.
Use Targeted Keyword Phrases
In order to determine whether or not your content is worthy, Google measures the bounce rate as well as the average time that users are spending on your site. If a user clicks on your web page and then quickly leaves, Google assumes that the user didn’t find what he or she was looking for. This could give your webpage a high bounce rate. By applying post Google panda SEO strategies such as avoiding generic keywords and using long tailed keywords that are more relevant to your content, you can keep your bounce rate low. For instance, if your webpage is about women’s tennis shoes do not a use broad keyword such as “shoes.” If you do, you may attract people who are looking for men’s shoes and therefore end up with a high bounce rate.
Use semantically related Keywords
When processing a search query, Google searches for the keywords you have entered into the search box as well as related phrases. Therefore, pages that apply post Google Panda SEO strategies such as focusing on a wide range of related keywords rank higher than those that are too focused on a single keyword phrase. There are several ways to find keywords that are related to the keyword that you are targeting.
- Search Google for related terms using this (~)search operator. For instance if you search for ~glossary, you will also receive search results with the terms dictionary and vocabulary.
- Use a lexical a database such as this one http://wordnet.princeton.edu/
- Use keyword suggestion tools that deliver several variations of keywords.
By following the above tips you can offer your readers more value. Focus on creating a high quality site instead of looking for loopholes and trying to cheat the system. Remember you can always hire web design professionals to implement Google Panda SEO strategies on your behalf.